As we all know, the technology has changed how businesses operate forever. Some of the Small Businesses have either had to shut down the whole operation or made incredible results with along with Technology. Within last 10 years, businesses had to change the way they communicate, advertise and how the whole operation worked from inside.
Let’s look a little deeper in to this process and what has changed.
Communication: While the communication before was done with telephone, fax or snail mail, several new segments were added to the equation such as email, chat, the website and social networking via internet. The customer who needed to make a 3-way call on a support issue can now send an email with a carbon copy to the respective third party. Respective third party can address the issue without having to free up his schedule to involve in the 3-way call. The potential customer who’s in Arizona doesn’t need to visit your store in New Jersey order the paintings you have done; instead, he or she will login to your website to see what they look like.
· Marketing & Advertising: The local Business Directory was a must include back in the days to get new leads. With the boom of internet, it has changes how you do your marketing as well. From Pay-per-Click ads Google Adwords to Business Directories such as Yahoo Pages, you have whole new ways of getting sales leads from all over the world. Services like email marketing will reach thousands of potential clients in seconds. You don’t have to spend much money on marketing just like when you sent catalogs via standard snail-mail.
· Sales: If you had a Jewelry store down the street, you would stay all day long, waiting till the customers or the potential customers walks in to the store. You would be very polite and friendly to the client to make him buy your product. That is not the case anymore. You can setup your shop on the internet. If you do your marketing right on the web and if you set-up your web store with proper features, you can sit home all day long and hire someone to stay inside the store for you. Business is not just local anymore; it’s global when you go online.
· Internal Business Process: Think of the long hours you had to spend on working on the month-end accounts. Think of the costs dealing with sales leads and the hectic calls-backs you had to deal with. Things have changed in numerous ways. You can say ‘Good Bye!’ to your long hours on accounts; you can simply get an on-demand service or standard desktop software like Quickbooks to take care of most of the accounting aspects. You can deal with sales leads via internet. You don’t have to spend hours on call-backs and waste phone bills thinking that you would be able to convince your potential customer who has never seen you to buy something just after hearing the explanation that was done over a telephone.
E-Business is expected to double by 2012. Both Employers and the Employees have several ways to get used to the new trends that Information Technology has given. Employers have responsibilities to learn and ‘do-your-research’ on Information Technology before you advise employees on how to do their marketing, customer care or whatever the business process they are involved in. If you are not IT-Savvy, you cannot get a quality return from your employees, with the use of IT in your business.